Everything Old is New Again

Hollywood’s fascination with sequels has never been questioned: when a movie is successful, the studio may order another installment. The studio will generally expect that audience recognition of the brand will boost ticket sales higher than they would climb on a new and untested property. However, the current onslaughts of “revivals” don’t exactly follow the traditional blueprint for a standard sequel. By examining three of the most popular franchises to be revitalized – Jurassic World, The X-Files: Season 10, and Star Wars Episode VII: The Force Awakens – certain trends unique to these restarted franchises become evident.

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